The Client: Merial Ltd.
The Challenge: Transform a technical publication into a marketing piece
The Solution: Create a format flexible enough to contain original articles and journal reprints

This 168-page book is comprised of papers written by different sources on a chemical compound used to control fleas and ticks on cats and dogs.

It had previously been presented as a collection of academic documents. Merial wanted to revamp the publication to upgrade it and include new information.

We created a new look and feel for the book, adding photos and reformatted graphics. Using the Merial corporate guidelines, we designed templates that allowed us to incorporate some of the documents that could not be redesigned; they had to retain their original formatting, but could still fit into our unifying design.

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