The Client: Mercedes-Benz
The Challenge: Provide timely information to a national sales force
The Solution: Looking at things from a different perspective

The 6500 salespeople at Mercedes-Benz dealerships need up-to-date information to share with their customers. The dealership facilities vary greatly from location to location; some provide internet access to each salesperson, while others do not.

As many of the dealers transition to internet access for everyone, an on-line solution for providing information made economic sense, but didn’t make sense for everyone. So we created a format that would work in print and electronically.

The first step was to design a horizontal format. This means that each page could translate easily onto a screen. Once the document was ready for print, we would create files that could also work online, so that each salesperson could use whichever format suited their needs.

To see some of our projects for Mercedes-Benz , click here.