The Client: Receivable Management Services
The Challenge: Create a new logo that says “technology”, “global” and “tradition”.
The Solution: RMS was the receivables division of Dun & Bradstreet before becoming an independent firm. They were a D&B affiliate for five years, during which they retained the D&B corporate identity. Once they were fully separated, they needed to establish their own brand.

The client was clear that there were three elements they wanted to convey with their brand: technology, because they use state-of-the art methods to provide their services; global, because both their employees and their clients are located throughout the world; and tradition, because they wanted to acknowledge the importance of their history of success in the industry.

Working with Senior Management to clarify their vision, and Marketing to keep the design practical, we came up with a number of solutions. We chose a conservative font and blue used by D&B to show tradition, the dimensional circle to show global reach, and the abstract grid of dots to symbolize technology.