The Client: Mercedes-Benz
The Challenge: Provide timely information to a national sales force
The Solution: Looking at things from a different perspective

The 6500 salespeople at Mercedes-Benz dealerships need up-to-date information to share with their customers. The dealership facilities vary greatly from location to location; some provide internet access to each salesperson, while others do not.

As many of the dealers transition to internet access for everyone, an on-line solution for providing information made economic sense, but didn’t make sense for everyone. So we created a format that would work in print and electronically.

The first step was to design a horizontal format. This means that each page could translate easily onto a screen. Once the document was ready for print, we would create files that could also work online, so that each salesperson could use whichever format suited their needs.