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What is all this stuff, anyway??
Online Marketing & Advertising
Paid Search
Ads or listings placed on search engines or directories. When someone clicks on your ad, you pay.
Geo-targeting
Paid ads specific to the geographic location of the searcher.
Organic Marketing
Includes free referrals from other web sites (links), listings on search engines, and incorporating your web site into your non-web marketing.
Viral Marketing
Customer to customer marketing.
Social Media
SItes that include user-based content through forums, message boards, blogs, wikis and podcasts.
Email Marketing
Communicating with customers, prospects and colleagues through email.
Web Site Design and Development
The look and feel of the website, and the navigation, or the way a user gets around the site. Also, the content, including text, images, video, forms, etc.
Ecommerce
Electronic commerce is the buying and selling of goods and services on the Internet. An ecommerce site might include a shopping cart and payment processing.
Web Analytics
Collecting, measuring and analyzing user activity on a web site to understand and help achieve the intended objective of the web site.
Search Engine Optimization (SEO)
Makes a site and its content highly relevant for both search engines and searchers. Helps a site rank higher in search engines’ natural (free) search results.
Local Search Enhancement
Enhancing your site to increase the likelihood of it appearing in local search results.
Content Management
A system for updating a web site. We can do it for you, or set up your site so you can do it yourself.
Contact us to learn how to score with your web site.
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